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Generative Brand

Pinterest

2018—2019

Image credit: Pinterest Internal tool for generating organically laid out collages based on a user's pins Image credit: Pinterest
My team and I worked with the Pinterest Brand team, Susan Kare, and MadeThought to explore expressing the Pinterest brand through the lens of the user’s interests. We built several generations of generative tools using dynamic color extraction, custom GLSL shaders, and Three.js, eventually leading to a major rebrand of Pinterest.

Read more about the final outcome over at Pinterest Design’s Medium blog.

ROLE
Manager, Pinterest ACT