https://www.tobiastoft.com Tobias Toft Sun, 22 Jun 2025 17:12:25 +0000 https://www.tobiastoft.com en https://www.tobiastoft.com/Header Mon, 14 Mar 2022 06:30:31 +0000 Tobias Toft https://www.tobiastoft.com/Header <img width="3300" height="1857" width_o="3300" height_o="1857" data-src="https://freight.cargo.site/t/original/i/3cbb27cec1659c637e4fa0ab274ade83d437276825a734feb4c608632056c9bd/Render-post-translucent.png" data-mid="165609640" border="0" alt="Personal project (2021&ndash;2022): Device for quietly communicating the status of my home." data-caption="Personal project (2021–2022): Device for quietly communicating the status of my home." src="https://freight.cargo.site/w/1000/i/3cbb27cec1659c637e4fa0ab274ade83d437276825a734feb4c608632056c9bd/Render-post-translucent.png" /> https://www.tobiastoft.com/Interstitial Thu, 06 Oct 2022 06:01:16 +0000 Tobias Toft https://www.tobiastoft.com/Interstitial Multidisciplinary designer, educator, and design leader with an engineering background. Currently at Google Hardware in California, originally from the Danish countryside.Below are a few public things I’ve worked on. ︎ https://www.tobiastoft.com/Pixel-Screenshots Sun, 22 Jun 2025 17:12:25 +0000 Tobias Toft https://www.tobiastoft.com/Pixel-Screenshots Pixel Screenshots Google 2023—2024 <img width="2136" height="1200" width_o="2136" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8ef8dff174e754197d552fde8547609ce73834bf59a144c6bcc5ce325b1b25f0/screenshots.png" data-mid="234862410" border="0" src="https://freight.cargo.site/w/1000/i/8ef8dff174e754197d552fde8547609ce73834bf59a144c6bcc5ce325b1b25f0/screenshots.png" /> <img width="2136" height="1200" width_o="2136" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c85951c74386f315ed1b811fd006308682fd5f8dfb725153ea331665e8bb007e/ps-Frame-4.png" data-mid="234862941" border="0" src="https://freight.cargo.site/w/1000/i/c85951c74386f315ed1b811fd006308682fd5f8dfb725153ea331665e8bb007e/ps-Frame-4.png" /> <img width="2136" height="1200" width_o="2136" height_o="1200" data-src="https://freight.cargo.site/t/original/i/77b152997d59859b648cd585a0223d05972343f635706d2b656a9597011c5baa/ps-Frame-3.png" data-mid="234862942" border="0" src="https://freight.cargo.site/w/1000/i/77b152997d59859b648cd585a0223d05972343f635706d2b656a9597011c5baa/ps-Frame-3.png" /> <img width="907" height="510" width_o="907" height_o="510" data-src="https://freight.cargo.site/t/original/i/56e979a89f7bf73a801d8e135764d4b7f078e4890744c97a741cbc7e49e50299/PS-trim.gif" data-mid="234862672" border="0" src="https://freight.cargo.site/w/907/i/56e979a89f7bf73a801d8e135764d4b7f078e4890744c97a741cbc7e49e50299/PS-trim.gif" /> I led design for Pixel Screenshots, a flagship feature shipped with Pixel 9 and Pixel 9 Pro.Pixel Screenshots makes organizing, recalling, and using your screenshots a breeze. Whenever you take a screenshot, a local (and private) AI model analyzes your screenshot, making it easy ask questions, find information, and take action on things you’ve captured. Pixel Screenshots was the first consumer application to use on-device LLMs for complete privacy. ROLEDesign Lead, Pixel AI, Google https://www.tobiastoft.com/Assistant Mon, 14 Mar 2022 06:30:31 +0000 Tobias Toft https://www.tobiastoft.com/Assistant Assistant UX Google 2019—2022 <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dcace2b6bd21eb27fc3e8830d0458671dc17075fa46310d8c8818979a0a42e9b/tablet-assistant.gif" data-mid="163734275" border="0" src="https://freight.cargo.site/w/1000/i/dcace2b6bd21eb27fc3e8830d0458671dc17075fa46310d8c8818979a0a42e9b/tablet-assistant.gif" /> <img width="1042" height="586" width_o="1042" height_o="586" data-src="https://freight.cargo.site/t/original/i/c8cdde07fed4b016608ab7aaa43c9bd2eac5ca7a0ae4d75d21a33063c0187107/Pixel-watch-assistant.gif" data-mid="163733335" border="0" src="https://freight.cargo.site/w/1000/i/c8cdde07fed4b016608ab7aaa43c9bd2eac5ca7a0ae4d75d21a33063c0187107/Pixel-watch-assistant.gif" /> <img width="4076" height="2293" width_o="4076" height_o="2293" data-src="https://freight.cargo.site/t/original/i/0ebb6de38dc6e05302c9bcddaf0dce37d95a6f490190c7bdb1e01c75a3750d8a/assistant-pixel-widened.gif" data-mid="164108910" border="0" src="https://freight.cargo.site/w/1000/i/0ebb6de38dc6e05302c9bcddaf0dce37d95a6f490190c7bdb1e01c75a3750d8a/assistant-pixel-widened.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/e3fae0acab6fea56835401c17580ce73bcb739b45eb28ff105655c2075247a63/nesthub2-cropped.png" data-mid="155007775" border="0" src="https://freight.cargo.site/w/1000/i/e3fae0acab6fea56835401c17580ce73bcb739b45eb28ff105655c2075247a63/nesthub2-cropped.png" /> Creative Direction for all Google Assistant surfaces, developing an emerging design language for ambient intelligence and multimodal conversational interfaces. Worked on Google Pixel 6 &amp; 7, Pixel Watch, Pixel Tablet, Nest Hub Max, Nest Hub 2, Google TV, and Android Auto.ROLECreative Director &amp; Sr. Manager, Google https://www.tobiastoft.com/Pinterest-1 Mon, 14 Mar 2022 06:30:31 +0000 Tobias Toft https://www.tobiastoft.com/Pinterest-1 Generative Brand Pinterest 2018—2019 <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/ceb09531cc5466cb1b07451790f630a88a58758b6dc77bd20d7cfb80617c6a84/pasted-image.jpg" data-mid="155007021" border="0" alt="Image credit: Pinterest" data-caption="Image credit: Pinterest" src="https://freight.cargo.site/w/1000/i/ceb09531cc5466cb1b07451790f630a88a58758b6dc77bd20d7cfb80617c6a84/pasted-image.jpg" /> <img width="2639" height="1483" width_o="2639" height_o="1483" data-src="https://freight.cargo.site/t/original/i/8711cf8d2c5fead50634de49b54e2a2539686987ed6316a04a2a627664e17957/Screenshot-2.png" data-mid="155007603" border="0" alt="Internal tool for generating organically laid out collages based on a user's pins" data-caption="Internal tool for generating organically laid out collages based on a user's pins" src="https://freight.cargo.site/w/1000/i/8711cf8d2c5fead50634de49b54e2a2539686987ed6316a04a2a627664e17957/Screenshot-2.png" /> <img width="1200" height="676" width_o="1200" height_o="676" data-src="https://freight.cargo.site/t/original/i/825539dbc6a9fce0e5f950eb595b72a6a8494e3822df1c677c0933e2256199c8/pasted-image-2.jpg" data-mid="155007022" border="0" alt="Image credit: Pinterest" data-caption="Image credit: Pinterest" src="https://freight.cargo.site/w/1000/i/825539dbc6a9fce0e5f950eb595b72a6a8494e3822df1c677c0933e2256199c8/pasted-image-2.jpg" /> My team and I worked with the Pinterest Brand team, Susan Kare, and MadeThought to explore expressing the Pinterest brand through the lens of the user’s interests. We built several generations of generative tools using dynamic color extraction, custom GLSL shaders, and Three.js, eventually leading to a major rebrand of Pinterest. Read more about the final outcome over at&nbsp;Pinterest Design’s Medium blog.ROLEManager, Pinterest ACT https://www.tobiastoft.com/Ren Wed, 16 Mar 2022 05:14:35 +0000 Tobias Toft https://www.tobiastoft.com/Ren RenSide Project 2018–2019 <img width="2508" height="1410" width_o="2508" height_o="1410" data-src="https://freight.cargo.site/t/original/i/b8d371ee761c35c4fffd8318a6eea1121c43d5fb45e2eeb72380726b28955505/ren-1080p.png" data-mid="163802456" border="0" alt="For the second iteration I'm exploring translucent materials to reveal the contents." data-caption="For the second iteration I'm exploring translucent materials to reveal the contents." src="https://freight.cargo.site/w/1000/i/b8d371ee761c35c4fffd8318a6eea1121c43d5fb45e2eeb72380726b28955505/ren-1080p.png" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/e38fc0f937f9f8d7d95cfe1e0fb9e9d96b5b4c8d4be8446735675611122f5bc1/exploded----color-corrected.png" data-mid="164015668" border="0" alt="SImplified exploded view" data-caption="SImplified exploded view" src="https://freight.cargo.site/w/1000/i/e38fc0f937f9f8d7d95cfe1e0fb9e9d96b5b4c8d4be8446735675611122f5bc1/exploded----color-corrected.png" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/4067848181d7a2f97f89ffadb51365abd1cc4000698b558b555d755ff78fceaf/R0001277.jpg" data-mid="164015685" border="0" alt="Nora's very first bench test" data-caption="Nora's very first bench test" src="https://freight.cargo.site/w/1000/i/4067848181d7a2f97f89ffadb51365abd1cc4000698b558b555d755ff78fceaf/R0001277.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/f7e2d2e9053b8be67dbebcaa4642334ba7f1f2f11af2f629fb998f33785700a5/yellow-on-yellow---color-corrected.png" data-mid="164015667" border="0" alt="First version of 'Ren' was a solid RAL 1003 Signal Yellow." data-caption="First version of 'Ren' was a solid RAL 1003 Signal Yellow." src="https://freight.cargo.site/w/1000/i/f7e2d2e9053b8be67dbebcaa4642334ba7f1f2f11af2f629fb998f33785700a5/yellow-on-yellow---color-corrected.png" /> <img width="3000" height="4526" width_o="3000" height_o="4526" data-src="https://freight.cargo.site/t/original/i/f34c2f95c871fa334b079525589da0661159acd71edad7f1741fc2523d64f4a5/svetlana-gumerova-rcqR29zJ_CI-unsplash.jpg" data-mid="164016192" border="0" alt="Credit: Svetlana Gumerova, via Unsplash" data-caption="Credit: Svetlana Gumerova, via Unsplash" src="https://freight.cargo.site/w/1000/i/f34c2f95c871fa334b079525589da0661159acd71edad7f1741fc2523d64f4a5/svetlana-gumerova-rcqR29zJ_CI-unsplash.jpg" /> <img width="2848" height="4288" width_o="2848" height_o="4288" data-src="https://freight.cargo.site/t/original/i/dff596a96e4932c88a0157b5bbada4b50aa13ce31423172e97ed80746514a79b/sophie-louisnard-ep2j0G_iVqY-unsplash.jpg" data-mid="164016193" border="0" alt="Credit: Sophie Louisnard, via Unsplash" data-caption="Credit: Sophie Louisnard, via Unsplash" src="https://freight.cargo.site/w/1000/i/dff596a96e4932c88a0157b5bbada4b50aa13ce31423172e97ed80746514a79b/sophie-louisnard-ep2j0G_iVqY-unsplash.jpg" /> <img width="5943" height="3962" width_o="5943" height_o="3962" data-src="https://freight.cargo.site/t/original/i/f3960eefc65fb2aa4d9ea74ff326f69ccf5180d591a4c09ba544f5fc0de740e4/bruno-garcia-RDJEYavSQZM-unsplash.jpg" data-mid="164016281" border="0" alt="Credit: Bruno Garcia, via Unsplash" data-caption="Credit: Bruno Garcia, via Unsplash" src="https://freight.cargo.site/w/1000/i/f3960eefc65fb2aa4d9ea74ff326f69ccf5180d591a4c09ba544f5fc0de740e4/bruno-garcia-RDJEYavSQZM-unsplash.jpg" /> Exploring what a smart speaker for my toddler daughter Nora might look like. Designed hardware and software and built a fully functional prototype. I’m currently working on the second iteration for Nora’s little sister. The design is a reference to Centre Pompidou in Paris, which exposes the infrastructure on the outside of the building (and which absolutely blew my mind the first time I saw it). Based on a Raspberry Pi Zero accessing the Google Assistant API via Python, but with a middle layer that gives me control (as a parent) to moderate use and steer conversations. And most importantly, block all Baby Shark requests. https://www.tobiastoft.com/Pinterest-PencilKit Wed, 16 Mar 2022 05:21:39 +0000 Tobias Toft https://www.tobiastoft.com/Pinterest-PencilKit Apple PencilKit announcement Pinterest 2019 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e286a4771bf0c06924226f92be1b2992ca825f6789006542845145a53bf8f213/IMG_0032.PNG" data-mid="136487942" border="0" src="https://freight.cargo.site/w/1000/i/e286a4771bf0c06924226f92be1b2992ca825f6789006542845145a53bf8f213/IMG_0032.PNG" /> My team at Pinterest was responsible for exploring emerging technologies from a UX perspective, to discover and understand potential product opportunities. As part of this, we were invited to partner with Apple for the announcement of PencilKit and Pinterest ended up being showcased on stage at WWDC 2019.ROLEManager, Pinterest ACT https://www.tobiastoft.com/Wove Mon, 14 Mar 2022 06:30:31 +0000 Tobias Toft https://www.tobiastoft.com/Wove Wove Polyera 2014—2016 <img width="1866" height="1050" width_o="1866" height_o="1050" data-src="https://freight.cargo.site/t/original/i/88fb62a4ea5e31c78576b91f6e33ce59702b0ddd5e153d2fdd16fa15f61a6931/wove-fold-copy.gif" data-mid="164047649" border="0" src="https://freight.cargo.site/w/1000/i/88fb62a4ea5e31c78576b91f6e33ce59702b0ddd5e153d2fdd16fa15f61a6931/wove-fold-copy.gif" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/b1fe6246371fe5e61c936d45844c0de47c8c9ebdda10aa1b68b1ce48c67600ea/02-0102-TEDDYBEAR-0318-V04-copy.jpg" data-mid="164047658" border="0" src="https://freight.cargo.site/w/1000/i/b1fe6246371fe5e61c936d45844c0de47c8c9ebdda10aa1b68b1ce48c67600ea/02-0102-TEDDYBEAR-0318-V04-copy.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/f146d77291f184b8b707878ec70264365761948a14c32a4db9aa52f6b2a618f0/10-0108-NIGHTSTAND_0966-V04-copy.jpg" data-mid="164047657" border="0" src="https://freight.cargo.site/w/1000/i/f146d77291f184b8b707878ec70264365761948a14c32a4db9aa52f6b2a618f0/10-0108-NIGHTSTAND_0966-V04-copy.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/f1a9e571156321e308869bbe3433c0c35a3a7ca9a0fd7556cb450123ea352961/16-0202-HANDS_1342-V05-copy.jpg" data-mid="164047656" border="0" src="https://freight.cargo.site/w/1000/i/f1a9e571156321e308869bbe3433c0c35a3a7ca9a0fd7556cb450123ea352961/16-0202-HANDS_1342-V05-copy.jpg" /> <img width="4723" height="2657" width_o="4723" height_o="2657" data-src="https://freight.cargo.site/t/original/i/96b48bd0a9ca6f92e855460e7461f3eadbce580a07f2490f73d4f5b1190941c4/Wove-packaging-open2-2998x2214.jpg" data-mid="164047652" border="0" src="https://freight.cargo.site/w/1000/i/96b48bd0a9ca6f92e855460e7461f3eadbce580a07f2490f73d4f5b1190941c4/Wove-packaging-open2-2998x2214.jpg" /> <img width="2579" height="1447" width_o="2579" height_o="1447" data-src="https://freight.cargo.site/t/original/i/7c241e25b7e3a69975dc6df4582f21d591ca757896fdb86d90d9176fe8d64c74/Screenshot-2023-01-08-at-12.56.19-PM.png" data-mid="164016876" border="0" src="https://freight.cargo.site/w/1000/i/7c241e25b7e3a69975dc6df4582f21d591ca757896fdb86d90d9176fe8d64c74/Screenshot-2023-01-08-at-12.56.19-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfc2bad38e1a4e46c39160ed23c5d3d3557f571bdedbdacf98449387ce737436/Wove_shoot_5_170904_213002-copy.jpg" data-mid="164047654" border="0" src="https://freight.cargo.site/w/1000/i/bfc2bad38e1a4e46c39160ed23c5d3d3557f571bdedbdacf98449387ce737436/Wove_shoot_5_170904_213002-copy.jpg" /> <img width="2563" height="1442" width_o="2563" height_o="1442" data-src="https://freight.cargo.site/t/original/i/2a96b28d7a9ea95d137761bc60415fa86a76572ebd93351698134ec790c34c21/companion-app.png" data-mid="164047655" border="0" src="https://freight.cargo.site/w/1000/i/2a96b28d7a9ea95d137761bc60415fa86a76572ebd93351698134ec790c34c21/companion-app.png" /> I was part of the core team who designed and built the Wove device, one the world’s first consumer devices with a flexible display. Worked on everything from brand, product design, a custom operating system, and the software ecosystem supporting it. LINKS Site mirror ➔ AWARDSFWA Site of the dayFWA Mobile site of the dayAwwards Site of the dayWebby,&nbsp;Winner, Consumer ElectronicsROLEPrincipal Designer, Wove https://www.tobiastoft.com/IDEO-Infinite-Aura Wed, 16 Mar 2022 05:12:34 +0000 Tobias Toft https://www.tobiastoft.com/IDEO-Infinite-Aura Swarovski Infinite Aura IDEO 2017 <img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/c00f8bc277bbdf29b5b873707594ac4cb4167f4588fdac39395a18e41cb44a01/InfiniteAura_MCF300-WH1S_Glowing_FINAL_1920px.jpg" data-mid="155006532" border="0" src="https://freight.cargo.site/w/1000/i/c00f8bc277bbdf29b5b873707594ac4cb4167f4588fdac39395a18e41cb44a01/InfiniteAura_MCF300-WH1S_Glowing_FINAL_1920px.jpg" /> <img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/29295fc3c01bc1832a3aff5399d24eaddea7bc55f6f25248082ffe237788e574/InfiniteAura_MCF300-WH1S_Radiant_2_FINAL_1920px.jpg" data-mid="155006534" border="0" src="https://freight.cargo.site/w/1000/i/29295fc3c01bc1832a3aff5399d24eaddea7bc55f6f25248082ffe237788e574/InfiniteAura_MCF300-WH1S_Radiant_2_FINAL_1920px.jpg" /> <img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/c16623d59d85d701e0521f35dba92503b0344c3c36a65f495cab46cf3fb7ab98/InfiniteAura_MCF300-WH1S_DETAIL_5_FINAL_1920px.jpg" data-mid="155006531" border="0" src="https://freight.cargo.site/w/1000/i/c16623d59d85d701e0521f35dba92503b0344c3c36a65f495cab46cf3fb7ab98/InfiniteAura_MCF300-WH1S_DETAIL_5_FINAL_1920px.jpg" /> <img width="1100" height="600" width_o="1100" height_o="600" data-src="https://freight.cargo.site/t/original/i/0f8463f3a5e64e3a5d3d61dd2e9fca166b0f99f490caf6cdb1a8ed941f579917/InfiniteAura_MCF300-WH1S_DETAIL_3_FINAL_1920px.jpg" data-mid="155006529" border="0" src="https://freight.cargo.site/w/1000/i/0f8463f3a5e64e3a5d3d61dd2e9fca166b0f99f490caf6cdb1a8ed941f579917/InfiniteAura_MCF300-WH1S_DETAIL_3_FINAL_1920px.jpg" /> Photo credit: Swarovski Worked with a small team to design and prototype the first interactive and connected chandelier for Swarovski. It was 50/50 ridiculous and amazing, but 100% fun to work on. LINKS IDEO Case Study ➔ROLESenior Design Director, IDEO https://www.tobiastoft.com/IDEO-Bloks Mon, 14 Mar 2022 06:30:31 +0000 Tobias Toft https://www.tobiastoft.com/IDEO-Bloks Project Bloks IDEO&nbsp;× Google Creative Lab 2014–2016 <img width="2508" height="1410" width_o="2508" height_o="1410" data-src="https://freight.cargo.site/t/original/i/a445b5ad7e3c011fcb80556a652b800094931f4a85b3effc8a389f6eb11cad85/bloks-1080.png" data-mid="163802553" border="0" alt="Photo credit: Google Creative Lab" data-caption="Photo credit: Google Creative Lab" src="https://freight.cargo.site/w/1000/i/a445b5ad7e3c011fcb80556a652b800094931f4a85b3effc8a389f6eb11cad85/bloks-1080.png" /> <img width="1024" height="576" width_o="1024" height_o="576" data-src="https://freight.cargo.site/t/original/i/09ba24f3bf1f1c02e4f2943dd8eb9f08c42a49bdca2152e51eeb4cf9ba752e19/bloks-generic_kit.gif" data-mid="165616840" border="0" alt="Photo credit: Google Creative Lab" data-caption="Photo credit: Google Creative Lab" src="https://freight.cargo.site/w/1000/i/09ba24f3bf1f1c02e4f2943dd8eb9f08c42a49bdca2152e51eeb4cf9ba752e19/bloks-generic_kit.gif" /> Part of the core team designing Google Bloks; a set of physical building blocks that teach kids the basic concepts of programming. Collaboration between IDEO and Google. LINKS Project Bloks site IDEO Case StudyDesignboom Google Research Blog ROLEPrincipal Designer, IDEO